why invest in niix?
- Launched in early 2018, with £350k of seed funding, niix is the only fitness app plugging the gap in the underserved market for women approaching 40 and beyond
- We now have a well-established high quality product in market with more than 1800 subscriptions across 25 countries, excellent customer reviews and a strong and growing community on social media
- We have also proven growth metrics with an average cost of acquisition of £3.80 per subscription, yielding an average of £12.60 net sales and hence an attractive >3x return. We are currently experiencing accelerated growth since the Coronavirus lockdown. Click here to read more.
- We are now fund-raising £150k via Crowdcube to invest mainly in scaling up proven marketing channels to grow the community and subscriber base significantly and to turn niix into the number 1 digital brand for fitness for women over 40
- Pre-money valuation of £1.35 million. £50k of shareholder debt and no external debt
- Peak cash requirement under £150k and forecasting EBITDA of £0.4 million on £1 million of sales in 5 years, expecting exit valuation >£7 million delivering a >5x return on investment
- Founder, Nicki Philips will draw no salary until the business is profitable
We are looking to raise £150,000
Invest in marketing
Approximately 75% of funding raised will be used in a range of marketing and development activities to grow the niix brand and recruit new subscribers.
Enhancing the product
The remaining 25% of funding will be used to update and future proof the technical functionalities of the niix app and website, in support of the anticipated growth in users.
The bigger picture
In the medium and longer term we believe the fitness app market will consolidate into a number of larger multi-brand platforms which will seek to acquire brands like niix that have a strong and loyal following in a particular demographic and which they scale globally.
Investment Levels & Rewards
As well as the investment benefits, all investors of just £20 or more, will receive additional benefits as follows:
FREE 1 month subscription to niix
2 x FREE annual subscriptions to niix worth £198
2 x 1:1 training sessions with Nicki (virtual or face to face at her studio)
FREE 5 year subscription to niix AND complimentary niix workout gear
Nicki will teach a private, studio class for you and up to 10 friends; All receive a FREE annual subscription to niix AND complimentary niix workout gear
All Platinum benefits plus Nicki will create a 12 month personalised niix fitness programme for you and your family, using the niix app plus regular private 121 virtual or face to face sessions
Our crowdfunding campaign to raise £150,000 is NOW LIVE on the Crowdcube platform!
Click here to go to the Crowdcube website to invest. Support us on our mission to bring together like-minded women approaching 40 and beyond, to get fit and stay strong.